Tech Talk: An Eyeliner for 40+ Eyes

For our 2026 holiday gifting, Sarah built each set around what she reaches for daily—because the best gifts are the ones people actually use.

on CEO, founder, entrepreneur, and mother, Sarah knows the importance of finding moments of joy—and self care—every day. Here’s how she does it.

pHLip Liner® brings your lips back to what they used to look like. Sarah introduces our latest lip launch.

We popped up at Sarah’s SoulCycle class in the Hamptons, putting our formulas to the test on a hot August morning.

Welcome to Sarah’s perfectly curated list of little luxuries. From getaway glam to bestselling complexion essentials, there’s something for everyone—including you. Happy gifting!

"Heavy coverage is not the answer to erasing dark circles," says Sarah. Discover how to conceal under eye bags with Face Flex Correct and Face Flex Concealer.

What do peptides do for skin and lips? A lot, it turns out. Learn how peptides work—and how they’re critical for 40+ skin.

Concealer creasing? Emphasizing dry texture? Just not cutting it? Get answers to 7 common complexion questions for women 40+.

"Clean beauty" means something different to everyone. Here's exactly what it means to us — and why it matters for women over 40.

Sarah shares her expert SPF tips — why mineral filters beat chemical ones, how to prevent pilling, and layering FACE FLEX.

Sarah walks us through a quick, cool, casual smoky eye featuring EYES UP in new shade Grey Area.

Sarah Creal Beauty In the News!

What is tubing mascara? It’s a flake-free, smudge-proof innovation that’s about to change your life.

Little indulgences to keep you feeling great to rule another day. These sublime sets come with 15% savings—on us.

Treat yourself and the ones you love. The holidays are a great excuse, especially with a 15% savings on sets.

Maritime, our new midnight navy shade of EYES UP, was inspired by starry summer nights and dancing 'til dawn. See how Sarah wears it.

Sarah shares an easy-to-build look featuring Jungle, a new olive green shade of EYES UP Creamy Kajal Longwear Liner.

Your favorite mascara no longer wears or lasts like it used to. Sound familiar? Our founder shares what could be sabotaging your lash look longevity at 40+—and how to fix it.

Raise a tube to National Lipstick Day! To celebrate, Sarah shares her favorite layered lip combos. The result: Custom color and glassy shine—even better together.

On the plane, at the beach—these are the never-leave-home-without beauty essentials that Sarah Creal staffers swear by this summer.

Sarah's latest go-to look—starring Rose Bronze, our newest shade of EYES UP Creamy Kajal Longwear Liner.

Our founder’s personal mission to create the ultimate cushiony, non-sticky, medium luster lip gloss for babes 40+—and why she’ll forever be Team Lip Gloss.

Hooded lids? Harsh lines? Migrating color? We’ve experienced all your eyeliner pains, too. It’s why we developed EYES UP to be the holy grail eyeliner for babes 40+.

What makes a game-changing highlighter for over 40 skin? Our founder combines Korean technology with skincare actives for a formula that looks and feels good for 12 hours.