macro close-up of lips wearing The Adults Are Talking in shade Energetic

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A Chic Kiss of Color

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A CHIC KISS OF COLOR

macro close-up of lips wearing The Adults Are Talking in shade Energetic

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A Chic Kiss of Color

Lip Grip Line Filler tubes

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A CHIC KISS OF COLOR

featured products

Back Of The Cab

Volumizing Longwear Tubing Mascara

5.0 Medium Neutral

Face Flex

Concealer & Complexion Enhancer

New

Firm Offer

4-In-1 Ultimate Eye Cream

featured products

Back Of The Cab

Volumizing Longwear Tubing Mascara

5.0 Medium Neutral

Face Flex

Concealer & Complexion Enhancer

BEST SELLER

New

Firm Offer

4-In-1 Ultimate Eye Cream

your perfect match

Find your Face Flex shade with our shade matching tool.

EXPLORE FACE FLEX

your perfect match

Find your Face Flex shade with our shade matching tool.

EXPLORE FACE FLEX

get the look

GET MOLLIE'S

Cool Confidence

Nude with a point of view.

model Selena wearing a full face of Sarah Creal, featuring Black of the Cab mascara and and Speak for Yourself in shade Main Character

GET NADA'S

Statement Minimalism

Simplicity in a timeless red lip.

GET STEPHANIE'S

Easy Radiance

Radiant skin and a lip that speaks volumes.

get the look

GET MOLLIE'S

Cool Confidence

Nude with a point of view.

model Selena wearing a full face of Sarah Creal, featuring Black of the Cab mascara and and Speak for Yourself in shade Main Character

GET NADA'S

Statement Minimalism

Simplicity in a timeless red lip.

GET STEPHANIE'S

Easy Radiance

Radiant skin and a lip that speaks volumes.

the new age of luxury beauty

Scientifically advanced beauty essentials. Expertly crafted for babes 40+

the new age of luxury beauty

Scientifically advanced beauty essentials. Expertly crafted for babes 40+

press

"This revolutionary, high-performance luxury beauty and skincare brand is powered by superior formulas that are focused on moisture, wear and repair and – here’s the clincher – are specifically created to respond to the complex beauty needs of women over 40."

Vogue

funmi fetto

"There’s an excellent chance you’ve tried a beauty product dreamed up by Creal before without realizing it. That’s because she’s the mastermind behind some of the biggest brands in the business."

Forbes

Celia Shatzman

"Sarah Creal launched her eponymous beauty brand with one goal in mind: to empower and speak to women over the age of 40."

Genesis Rivas

press

"This revolutionary, high-performance luxury beauty and skincare brand is powered by superior formulas that are focused on moisture, wear and repair and – here’s the clincher – are specifically created to respond to the complex beauty needs of women over 40."

funmi fetto

Vogue

"There’s an excellent chance you’ve tried a beauty product dreamed up by Creal before without realizing it. That’s because she’s the mastermind behind some of the biggest brands in the business."

Celia Shatzman

Forbes

"Sarah Creal launched her eponymous beauty brand with one goal in mind: to empower and speak to women over the age of 40."

Genesis Rivas

LOOKS WE LOVE #SARAHCREALBEAUTY

Model wearing Speak for Yourself in shade Red V. Wade biting into a runny egg

Brilliant Repair Shield next to a vintage phone in monochrome orange

Sitting model wearing Speak for Yourself in shade Madam President

LOOKS WE LOVE #SARAHCREALBEAUTY

Model wearing Speak for Yourself in shade Red V. Wade biting into a runny egg

Brilliant Repair Shield next to a vintage phone in monochrome orange

Sitting model wearing Speak for Yourself in shade Madam President

Model wearing Speak for Yourself in shade Red V. Wade biting into a runny egg

Brilliant Repair Shield next to a vintage phone in monochrome orange

Sitting model wearing Speak for Yourself in shade Madam President