NEW

SPRING SUPERSTARS

— limited time savings

REPLENISH - RECHARGE - RELAX

model wearing Brilliant Repair Shield in shade Staycation

NEW

STAYCATION BRILLIANT REPAIR SHIELD

— SPF 50 illuminating serum

PROTECT + TREAT WITH A RADIANT GLOW

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A CHIC KISS OF COLOR

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A CHIC KISS OF COLOR

NEW

SPRING SUPERSTARS

— limited time savings

REPLENISH - RECHARGE - RELAX

model wearing Brilliant Repair Shield in shade Staycation

NEW

STAYCATION BRILLIANT REPAIR SHIELD

— SPF 50 illuminating serum

PROTECT + TREAT WITH A RADIANT GLOW

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A CHIC KISS OF COLOR

NEW

THE ADULTS ARE TALKING

— solid serum lip tints

A CHIC KISS OF COLOR

The adults are talking Intuition.

The adults are talking Energetic.

The adults are talking Vibrance.

The adults are talking Clarity.

The adults are talking Thriving.

The adults are talking Intuition.

The adults are talking Energetic.

The adults are talking Vibrance.

hand holding the adults are talking in shade clarity

The adults are talking Thriving.

Different shades of The adults are talking

featured products

5.0 Medium Neutral

Face Flex

Concealer & Complexion Enhancer

Back Of The Cab

Volumizing Longwear Tubing Mascara

Staycation

Brilliant Repair Shield

SPF 50 Illuminating Serum Broad Spectrum Sunscreen

featured products

5.0 Medium Neutral

Face Flex

Concealer & Complexion Enhancer

BEST SELLER

Back Of The Cab

Volumizing Longwear Tubing Mascara

Staycation

Brilliant Repair Shield

SPF 50 Illuminating Serum Broad Spectrum Sunscreen

NEW SHADE

Face Flex Concealer and Complexion Enhancer textures

your perfect match

Find your Face Flex shade with our shade matching tool.

EXPLORE FACE FLEX

your perfect match

Find your Face Flex shade with our shade matching tool.

EXPLORE FACE FLEX

Face Flex Concealer and Complexion Enhancer textures

get the look

A woman in a denim shirt and hoop earrings wearing Sara Creal's the adults are talking in shade thrive.

GET MOLLIE'S

Cool Confidence

Nude with a point of view.

model Selena wearing a full face of Sarah Creal, featuring Black of the Cab mascara and and Speak for Yourself in shade Main Character

GET NADA'S

Statement Minimalism

Simplicity in a timeless red lip.

A woman with black and grey curly hair wears the adults are talking in shade vibrance

GET STEPHANIE'S

Easy Radiance

Radiant skin and a lip that speaks volumes.

get the look

A woman in a denim shirt and hoop earrings wearing Sara Creal's the adults are talking in shade thrive.

GET MOLLIE'S

Cool Confidence

Nude with a point of view.

model Selena wearing a full face of Sarah Creal, featuring Black of the Cab mascara and and Speak for Yourself in shade Main Character

GET NADA'S

Statement Minimalism

Simplicity in a timeless red lip.

A woman with black and grey curly hair wears the adults are talking in shade vibrance

GET STEPHANIE'S

Easy Radiance

Radiant skin and a lip that speaks volumes.

Founder and product developer sarah creal

the new age of luxury beauty

Scientifically advanced beauty essentials. Expertly crafted for babes 40+

the new age of luxury beauty

Scientifically advanced beauty essentials. Expertly crafted for babes 40+

Founder and product developer sarah creal

press

"This revolutionary, high-performance luxury beauty and skincare brand is powered by superior formulas that are focused on moisture, wear and repair and – here’s the clincher – are specifically created to respond to the complex beauty needs of women over 40."

Vogue

funmi fetto

"There’s an excellent chance you’ve tried a beauty product dreamed up by Creal before without realizing it. That’s because she’s the mastermind behind some of the biggest brands in the business."

Forbes

Celia Shatzman

"Sarah Creal launched her eponymous beauty brand with one goal in mind: to empower and speak to women over the age of 40."

Genesis Rivas

press

"This revolutionary, high-performance luxury beauty and skincare brand is powered by superior formulas that are focused on moisture, wear and repair and – here’s the clincher – are specifically created to respond to the complex beauty needs of women over 40."

funmi fetto

Vogue

"There’s an excellent chance you’ve tried a beauty product dreamed up by Creal before without realizing it. That’s because she’s the mastermind behind some of the biggest brands in the business."

Celia Shatzman

Forbes

"Sarah Creal launched her eponymous beauty brand with one goal in mind: to empower and speak to women over the age of 40."

Genesis Rivas

LOOKS WE LOVE #SARAHCREALBEAUTY

Model wearing Speak for Yourself in shade Red V. Wade biting into a runny egg

Brilliant Repair Shield next to a vintage phone in monochrome orange

Sitting model wearing Speak for Yourself in shade Madam President

LOOKS WE LOVE #SARAHCREALBEAUTY

Model wearing Speak for Yourself in shade Red V. Wade biting into a runny egg

Brilliant Repair Shield next to a vintage phone in monochrome orange

Sitting model wearing Speak for Yourself in shade Madam President

Model wearing Speak for Yourself in shade Red V. Wade biting into a runny egg

Brilliant Repair Shield next to a vintage phone in monochrome orange

Sitting model wearing Speak for Yourself in shade Madam President