ABOUT SARAH
Sarah Creal is an influential brand builder, product innovator and CEO. Chances are, you’re already familiar with her work: In her 30-year career, she has been a force behind some of the most iconic cosmetics brands in the world—Prada Beauty (the original), Tom Ford Beauty, Aerin, Bobbi Brown Cosmetics, and Victoria Beckham Beauty, to name a few. You could say that Sarah grew up in the beauty industry. Trouble is, the beauty industry hasn’t exactly kept up with her. Over the years, she has witnessed great advances in ingredients and technology. Yet, most of the products out there are still being developed for women in their 20s and 30s, whose young skin, young eyes, young lashes, and young lips simply do not require the performance that more advanced features do. Her own go-to products stopped working: concealer was too dry or creasing, mascara was leaving black smudges under her eyes.One morning, she sat up in bed and said aloud: “Why is no one talking to me? Where are the cool, aspirational luxury brands catering to women my age?” At age 54, Sarah has made it her personal mission to fill this massive need-gap. Enter, Sarah Creal Beauty.“I want every woman to enjoy the journey and feel amazing every day.”
ABOUT SARAH
Sarah Creal is an influential brand builder, product innovator and CEO. Chances are, you’re already familiar with her work: In her 30-year career, she has been a force behind some of the most iconic cosmetics brands in the world—Prada Beauty (the original), Tom Ford Beauty, Aerin, Bobbi Brown Cosmetics, and Victoria Beckham Beauty, to name a few. You could say that Sarah grew up in the beauty industry. Trouble is, the beauty industry hasn’t exactly kept up with her. Over the years, she has witnessed great advances in ingredients and technology. Yet, most of the products out there are still being developed for women in their 20s and 30s, whose young skin, young eyes, young lashes, and young lips simply do not require the performance that more advanced features do. Her own go-to products stopped working: concealer was too dry or creasing, mascara was leaving black smudges under her eyes.One morning, she sat up in bed and said aloud: “Why is no one talking to me? Where are the cool, aspirational luxury brands catering to women my age?” At age 54, Sarah has made it her personal mission to fill this massive need-gap. Enter, Sarah Creal Beauty.“I want every woman to enjoy the journey and feel amazing every day.”
LOOKS WE LOVE #SARAHCREALBEAUTY
LOOKS WE LOVE #SARAHCREALBEAUTY