The new age of luxury beauty
The new age of luxury beauty
We prioritize scientifically-advanced, multi-use products with a focus on wear, repair and moisturization. We clinically test everything with third parties, and we present our products to you in considered, bespoke packaging. In case you missed it: We take our formulas seriously. But not ourselves, nor the aging process. We are inspired by strong women and want them to enjoy beauty as much now as they did in their twenties. Sarah Creal Beauty is not a consolation prize, but a reward for all the steps you’ve taken to get here. We hope to elevate and streamline your everyday routine.
The new age of luxury beauty
The new age of luxury beauty
We prioritize scientifically-advanced, multi-use products with a focus on wear, repair and moisturization. We clinically test everything with third parties, and we present our products to you in considered, bespoke packaging. In case you missed it: We take our formulas seriously. But not ourselves, nor the aging process. We are inspired by strong women and want them to enjoy beauty as much now as they did in their twenties. Sarah Creal Beauty is not a consolation prize, but a reward for all the steps you’ve taken to get here. We hope to elevate and streamline your everyday routine.
We’re youth obsessed
Our story starts with you. Sarah Creal Beauty is a brand born out of solving your pain points with beauty as you grow older, and having a laugh along the way. We spoke to 2000 women and 99% of you agreed that age-specific formulas and representation is critical—and lacking—in beauty for women 40+. In answer, we customized our formulas for you, and decided to only photograph women 40+ because it’s the obvious and respectful thing to do (and fun! and they look amazing!) so you get a better idea of what a product will look like and how it will perform—on you.
Instead of inundating you with hundreds of options catered to “everyone,” Sarah Creal Beauty is tailored to you: inspired and empowered women 40+ who crave elevated luxuries that perform.
About Sarah
Sarah Creal is an influential brand builder, product innovator and CEO. Chances are, you’re already familiar with her work: In her 30-year career, she has been a force behind some of the most iconic cosmetics brands in the world—Prada Beauty (the original), Tom Ford Beauty, Aerin, Bobbi Brown Cosmetics, and Victoria Beckham Beauty, to name a few.
