Tech Talk: An Eyeliner for 40+ Eyes

Sarah's latest go-to look—starring Rose Bronze, our newest shade of EYES UP Creamy Kajal Longwear Liner.

Find out what secrets Sarah’s holding onto—with a peek into her little black bag.

Discover Sarah's go-to party look this
year—featuring two shades of Eyes Up Liner and No Further Questions Lip Gloss.

Here's what our Founder has on repeat while getting ready this holiday season.

Our founder shares her easy daily regimen––the trick to getting *that* glow—even with reactive, winter skin.

There are endless ways to style a silk scarf. Sarah shows us how she styles the limited-edition Give Zero F**ks Scarf.

Discover what inspired Sarah’s modern take on ’80s shimmer.

Welcome to Sarah’s perfectly curated list of little luxuries. From getaway glam to bestselling complexion essentials, there’s something for everyone—including you. Happy gifting!

Hooded lids? Harsh lines? Migrating color? We’ve experienced all your eyeliner pains, too. It’s why we developed EYES UP to be the holy grail eyeliner for babes 40+.

Your favorite eye looks, pulled out of the archives and made simple, stunning—and achievable—for eyes 40+.

on CEO, founder, entrepreneur, and mother, Sarah knows the importance of finding moments of joy—and self care—every day. Here’s how she does it.

Crafted for 40+ skin, our cult favorite concealer, tint and foundation in 1 bottle just dropped 6 new shades. Here’s how to make it work for you.

Our founder’s personal mission to create the ultimate cushiony, non-sticky, medium luster lip gloss for babes 40+—and why she’ll forever be Team Lip Gloss.

Your favorite mascara no longer wears or lasts like it used to. Sound familiar? Our founder shares what could be sabotaging your lash look longevity at 40+—and how to fix it.

Bronzy, sculpted, and luminous glow—with just two hybrid products, a brush, and three minutes.

Moisturizer before sunscreen? Sunscreen before makeup? Our product development manager shares her best tips and tricks for getting the most out of your SPF.

What makes a game-changing highlighter for over 40 skin? Our founder combines Korean technology with skincare actives for a formula that looks and feels good for 12 hours.

Video creator Vanessa O’Hara of @smearcrush put her lens on Today's Highlights. Go behind the scenes to see why she covets it.

Little indulgences to keep you feeling great to rule another day. These sublime sets come with 15% savings—on us.

NEW! Just Like Paradise gives 40+ complexions a perfectly sunny, naturally warm bronze—no vacation needed. What makes it different from anything else out there? Our founder tells it like it is…

Beauty and lifestyle expert Tiff Benson shares her secret for getting that real skin glow with a little help from a few skin-loving products.

Using three flexible products designed to work seamlessly together, Sarah shows you how to get even, naturally glowing skin in less than 60 seconds.

Take inspiration from the 46-year-old clean beauty expert embracing skincare as self-care.

Treat yourself and the ones you love. The holidays are a great excuse, especially with a 15% savings on sets.