SARAH'S PLAYBOOK: EYES UP

This eyeliner—in all its smudge-proof, transfer-proof, waterproof, real-life proof glory—will make you fall back in love with liner in your 40s. Sensitive eyes? We got you.

Your favorite eye looks, pulled out of the archives and made simple, stunning—and achievable—for eyes 40+.

Hooded lids? Harsh lines? Migrating color? We’ve experienced all your eyeliner pains, too. It’s why we developed EYES UP to be the holy grail eyeliner for babes 40+.

Crafted for 40+ skin, our cult favorite concealer, tint and foundation in 1 bottle just dropped 6 new shades. Here’s how to make it work for you.

It’s National Lipstick Day! To celebrate, our founder shares her favorite lipstick and gloss combos. Custom color, plump dimension, and glassy shine—divine!

On international flights, at the beach, road tripping in the Poconos—these are the never-leave-home-without beauty essentials that Sarah Creal staffers swear by this summer.

As an always-on CEO, founder, entrepreneur, and mother, Sarah knows the importance of finding moments of joy—and self care—every day. Here’s how she does it.

Our founder’s personal mission to create the ultimate cushiony, non-sticky, medium luster lip gloss for babes 40+—and why she’ll forever be Team Lip Gloss.

Your favorite mascara no longer wears or lasts like it used to. Sound familiar? Our founder shares what could be sabotaging your lash look longevity at 40+—and how to fix it.

Bronzy, sculpted, and luminous glow—with just two hybrid products, a brush, and three minutes.

Moisturizer before sunscreen? Sunscreen before makeup? Our product development manager shares her best tips and tricks for getting the most out of your SPF.

What makes a game-changing highlighter for over 40 skin? Our founder combines Korean technology with skincare actives for a formula that looks and feels good for 12 hours.

Video creator Vanessa O’Hara of @smearcrush put her lens on Today's Highlights. Go behind the scenes to see why she covets it.

Little indulgences to keep you feeling great to rule another day. These sublime sets come with 15% savings—on us.

NEW! Just Like Paradise gives 40+ complexions a perfectly sunny, naturally warm bronze—no vacation needed. What makes it different from anything else out there? Our founder tells it like it is…

Beauty and lifestyle expert Tiff Benson shares her secret for getting that real skin glow with a little help from a few skin-loving products.

Using three flexible products designed to work seamlessly together, Sarah shows you how to get even, naturally glowing skin in less than 60 seconds.

Take inspiration from the 46-year-old clean beauty expert embracing skincare as self-care.

Treat yourself and the ones you love. The holidays are a great excuse, especially with a 15% savings on sets.

Join our Founder, Sarah, for your INSTANT EYE-WAKENING at select Sephora locations this fall.

Over 40? Us too. Sarah takes you through the complete skin and makeup routine, the way she formulated it to be layered.

Sarah Creal Beauty In the News!

Beauty Challenges? We've got you covered. Find the perfect match to address whatever you're facing.

A welcome letter from our founders, Sarah and Jill, on the inception and intention of Sarah Creal Beauty.