Maybe a crisp cat-eye was the go-to of your 20s. Then a rimmed smoky look carried you through your 30s. But, as you entered your 40s, your once-dependable eyeliner started to betray you—it smudged under your eyes. It transferred to your lids. It vanished by midday. It was disappointing. So you gave it up. We feel you.

These are the very reasons why Sarah spent over two years developing EYES UP, the ultimate liner for the needs of 40+ eyes. Our eyes are simply not going to play well with formulas made for our younger selves.

“Trust me, EYES UP is not just another liner,” says Sarah. “I created it specifically for eyes over 40: to adapt to the evolving topography of our skin (hello, hooded lids) and to stand up to richer, more complex skincare routines that can break down other formulas and leave that dreaded shadow of color under your eyes. Nobody wants that.”

The magic is in a high-performance, cross linked polymer that flexes with your skin yet locks in color for up to 24 hours. That’s paired with a technology with soothing allantoin and moisturizing ceramides to keep even sensitive eyes comfortable all day.

The end result is the best of all worlds: A creamy, luxurious formula with a rich laydown of vibrant color that easily blends out. But then, after it sets, it stays put for 24 hours. No smudging, no transferring.

“Our shade range is designed to enhance and define,” adds Sarah. “So you can create any eye look you love and wear it with total confidence.”

Try EYES UP 3 Ways