Back Of The Cab
Volumizing Longwear Tubing Mascara
THE LOOK OF LASH EXTENSIONS WITH ZERO FUSS.
Back Of The Cab
Volumizing Longwear Tubing Mascara
THE LOOK OF LASH EXTENSIONS WITH ZERO FUSS.
THE LOOK OF LASH EXTENSIONS WITH ZERO FUSS.
- 12+ hour smudge-proof wear
- Instant volume and definition
- Lengthening, lash-wrapping formula
- Removes easily with warm water
This was the first product I knew I needed to create for Sarah Creal Beauty. In talking to 2000+ women, it was mascara that was problematic time and time again–and I knew this from my own experience with formulas that transferred under my eyes. I wanted a creamy, volumizing, pretty mascara that I could apply in the morning, and not think about all day. I also designed the mascara brush to be precise–not those huge brushes that get mascara everywhere! It’s a modified hourglass design that finds every small lash and also creates a fan-effect on outer lashes. Dog run, school pickup, board meeting—this mascara keeps up with me.
To add more drama to an evening look, I’ll layer on another coat when I freshen up my makeup—sometimes, yes, in the back of a cab. It gives instant impact. And the shea butter and glycerin mean my lashes are ultra soft at the end of the day.
—SC
FREE
FREE
FREE
WE HEARD YOU
YOU SAID
With age your eye routine has become more advanced, using heavier eye creams and concealers, which can break down mascara and smudge all over.
WHAT WE DID
Our formula is clinically tested for 12 hours of fade-proof wear. The lash-wrapping tubing technology stays put until you decide to remove it.
YOU SAID
Most volumizing mascaras come with huge brushes that have a hard time reaching all your lashes.
WHAT WE DID
BACK OF THE CAB has a precision brush in a modified hourglass shape that finds every small lash and also creates a fan effect on outer lashes. We know coverage of each hair makes an impact.
YOU SAID
With time, your lashes have become more sparse and more delicate.
WHAT WE DID
The creamy, long-wear formula gently glides off with warm water—no tugging or makeup remover needed. Shea Butter conditions and soften lashes, making them look healthier and more defined.
With age your eye routine has become more advanced, using heavier eye creams and concealers, which can break down mascara and smudge all over.
Our formula is clinically tested for 12 hours of fade-proof wear. The lash-wrapping tubing technology stays put until you decide to remove it.
Most volumizing mascaras come with huge brushes that have a hard time reaching all your lashes.
BACK OF THE CAB has a precision brush in a modified hourglass shape that finds every small lash and also creates a fan effect on outer lashes. We know coverage of each hair makes an impact.
With time, your lashes have become more sparse and more delicate.
The creamy, long-wear formula gently glides off with warm water—no tugging or makeup remover needed. Shea Butter conditions and soften lashes, making them look healthier and more defined.
How to use
Slick on NO FURTHER QUESTIONS and press lips together for shiny, lustrous color and lasting, lightweight moisture.
For added dimension apply over SPEAK FOR YOURSELF HYDRATING LIPSTICK or your favorite lip liner. Re-apply whenever lips need more gloss or color.
AFTER
BEFORE
FREE OF
Judgment. Dismissive language. Lofty promises. Unattainable goals. Bullshit.
FORMULATED WITHOUT
Fragrance. Talc. Parabens. Sulfates. Phthalates. Formaldehyde. Mineral oil.
