Eyes Up
Creamy Kajal Longwear Liner
FALL BACK IN LOVE WITH EYELINER



Eyes Up
Creamy Kajal Longwear Liner
FALL BACK IN LOVE WITH EYELINER
FALL BACK IN LOVE WITH EYELINER
- Smudge-proof, transfer-proof, water-proof, 24-hour wear
- Clinically tested on hooded lids and sensitive eyes
- Soft glide—no skipping or tugging—and safe for waterline
- Tapered brush to blend and play before your look sets
Did you think your eyeliner days were over? So did I. But trust me, Eyes Up is not just another liner. I created it specifically for eyes over 40: to adapt to the evolving topography of our skin (hello, hooded lids) and to stand up to richer, more complex skincare routines that can break down other formulas and leave that dreaded shadow of color under your eyes. Nobody wants that. The secret is a high-performance, cross linked polymer that flexes with your skin yet locks in color for up to 24 hours. No smudging, no transferring. We paired that technology with soothing allantoin and moisturizing ceramides to keep even sensitive eyes comfortable all day. The result? A rich laydown of vibrant color, caring ingredients and truly unstoppable wear. Our shade range is designed to enhance and define Now you can create any eye look you love and wear it with total confidence,
— SC
FREE
FREE
FREE

WE HEARD YOU
YOU SAID
Eyeliner used to be a no-brainer; now it just settles into your lines and creases.
WHAT WE DID
EYES UP Cream-Gel Matrix technology allows the pigments to flex with all your expressions, and last, never cracking or settling into lines.
YOU SAID
Because of hooded lids and more advanced eye care routines (heavier creams and concealers), liner smudges and transfers easily.
WHAT WE DID
EYES UP goes on soft but stays put once it sets. In fact, it has been clinically tested for 24-hour wear; it’s smudge-proof, transfer-proof, and waterproof.
YOU SAID
Longwear eye makeup is great in theory, but can irritate your sensitive eyes.
WHAT WE DID
EYES UP has a soothing, hydrating formula. It's ophthalmologist tested, safe for waterline, contact lens wearers, and sensitive eyes.
Eyeliner used to be a no-brainer; now it just settles into your lines and creases.
EYES UP Cream-Gel Matrix technology allows the pigments to flex with all your expressions, and last, never cracking or settling into lines.
Because of hooded lids and more advanced eye care routines (heavier creams and concealers), liner smudges and transfers easily.
EYES UP goes on soft but stays put once it sets. In fact, it has been clinically tested for 24-hour wear; it’s smudge-proof, transfer-proof, and waterproof.
Longwear eye makeup is great in theory, but can irritate your sensitive eyes.
EYES UP has a soothing, hydrating formula. It's ophthalmologist tested, safe for waterline, contact lens wearers, and sensitive eyes.

FREE OF
Judgment. Dismissive language. Lofty promises. Unattainable goals. Bullshit.
also FREE OF
Fragrance. Talc. Formaldehyde. Parabens. Sulfates. Phthalates. Mineral oil.


