No Further Questions: A Love Letter to Lip Gloss

I’ll Always Be Team Lip Gloss

Over my 30-plus-year career in product development, I’ve worked on everything from skincare to foundation, but there’s just something about lip gloss—its texture, performance, and emotional connection—that keeps me coming back. When I started at 23, red lipstick was standard. We used it as a benchmark to develop formulas so I wore red a lot. But with my fair features and naturally full lips, it often felt like my lips walked into the room before I did. It drew attention I didn’t always want. Gloss gave me something softer. It still looked beautiful, but it didn’t shout. Even now, at 55, I feel most confident in a gloss. It works just as well for an investor meeting as it does for weekend brunch. That’s the kind of confidence I want other people to feel too—strong, grounded, never objectified. And while lip gloss is often overlooked in the sea of trending products, for me, it’s foundational. It’s the one product I never tire of creating or wearing. With NO FURTHER QUESTIONS, I present my ultimate lip gloss.

Lip Care Disguised as Lip Gloss

I also love gloss because, at its best, it feels deeply caring. As a liquid format, it offers more opportunity to treat and nourish the lips than traditional sticks or balms; gloss is the gold standard for comfort and care. As I get older, I think of my lips like a well-traveled road: The first job of a great gloss is to fill in the cracks and potholes, restoring texture and smoothness. But that’s not enough. The second job is to lay down a cushiony topcoat that comforts, protects, and beautifies. Without that extra layer, glosses can feel thin or disappear quickly.

Details Matter

Achieving that perfect mix of shine, moisture, grip, and wear is incredibly complex. In fact, I went through 24 submissions of NO FURTHER QUESTIONS before approving the final formula. Why? Because getting that just-right texture—the balance between oils (which provide shine) and polymers (which add grip)—takes precision. Too much oil, and the gloss gets greasy. Too much grip, and it becomes stiff or sticky. What I wanted was a “grippy butter” texture: something smooth, soft, and plush, but never slick or tacky. On top of that, I needed the gloss to wear down elegantly. No feathering, no caking, no unpleasant residue. It needed to stay uniform, hold its structure, and feel good from the first swipe to the last trace. After 24 renditions, we got there.

Grown-Up Gloss That Works IRL

One thing I insisted on: no scent, no taste. That’s a bit unusual in a market full of cupcake, cappuccino, and dessert-inspired glosses. But I find those additions distracting—and often polarizing. As we age, we tend to become more sensitive to fragrances and flavors, so I designed this gloss to be clean, comfortable, and focused on performance, not gimmicks. As always, to meet the needs of our babes 40+.

Have you tried NO FURTHER QUESTIONS? I can’t wait to hear what you think!