What Is Tubing Mascara?
For founder Sarah Creal, the “mascara problem” was the thing that started it all.
“‘Why doesn’t my favorite volumizing mascara work anymore?’ was the question I heard time and time again,” Sarah says. “Mascara was problematic, and I knew this from my own experience with formulas that started transferring under my eyes.”
There are a few reasons why the formula you loved in your ‘30s might not hold up in your ‘40s and beyond.
Babes 40+ tend to have more advanced and elaborate eye care routines—heavier creams and concealer that can break down mascara and make it smudge. Over time, lashes also just become more sparse and delicate, and those giant mascara brushes really struggle to reach them all.
So enter tubing mascara. What is tubing mascara? Glad you asked, because we’re obsessed.
If regular mascara is like a sloppy coat of house paint, tubing mascara is a fine, workable ink. It contains flexible polymers that wrap and hug individual lashes, keeping them creamy, glossy, and soft to the touch. That crunch-free texture isn’t just great for applying a second coat—it also means less lash breakage overall, so your lashes stay as full as possible. And at the end of the day, the polymer “tubes” remove easily and completely with warm water.
“These 'tubes' are very gentle on lashes and sensitive eyes, making tubing mascaras ideal for the 40+ consumer,” says Hannah Loff, Sr. Manager of Product Development at Sarah Creal Beauty. “Tubing mascaras also tend to be less drying and hence flake less than other mascaras, while providing long-lasting, smudge-proof wear.”
If the disappointment of smudgy mascara and sparser lashes hits home, try Back of the Cab Volumizing Longwear Tubing Mascara—which we made to guarantee 12+ hours of fadeproof wear, soft lashes, and no smudging.
It’s the look of natural lash extensions with zero fuss. And once you’ve tried it, you’ll never want to wear anything else.