Sarah's Playbook: Eyes Up Tutorials

The Sarah Creal Eye Tutorial Philosophy

Let’s face it—most eye tutorials fall into one of two extremes: impossibly complicated artistry that belongs backstage at fashion week, or “five-minute fixes” that promise ease but deliver little more than a blur of beige. Sarah Creal Eye Tutorials live in a different space altogether. They speak to women over 40, whose changing features are too often overlooked by formulas and instructions that were never designed with them in mind.

What makes these tutorials different is not just the product payoff—it’s the philosophy. Eye makeup should be about possibility, not prescription. With just a few intentional moves, you can shift from subtle definition to full statement. The artistry is built in; our tools allow you to pull it off with ease and you simply decide how far you want to take it—no excess, no guesswork, just clarity and control.

Each tutorial begins with an Everyday Eye—an edit so effortless it can be done without second-guessing. From there, it builds in natural steps: Elevated for dimension, Intense for drama. The structure is simple, but the effect is transformative: every look is wearable, modern, and designed to move with you for 24 hours without smudging, creasing, or compromising.

Shin’s tutorial demonstrates a play of copper, taupe, and gold that lifts and illuminates, while Gulsina’s shows how black, copper, and golden fuse into a modern smoke.

Shin’s Toolkit

• EYES UP Creamy Kajal Longwear Liner in Copper

• EYES UP Creamy Kajal Longwear Liner in Everyday Taupe

• EYES UP Creamy Kajal Longwear Liner in Golden

• BACK OF THE CAB Volumizing Longwear Tubing Mascara

Start with the EVERYDAY EYE

Trace EYES UP in Copper along the upper waterline and then following the top lash line, from inner to outer corner, extending a touch past the eyes for a lifted look.

Frame the eyes with one coat of BACK OF THE CAB.

Build to get the ELEVATED EYE

For added dimension. follow the Copper line and apply EYES Up in Everyday Taupe just above it, then blend gently with the tapered brush. Now use Everyday Taupe to trace along the lower waterline from corner to corner and blend.

Build to get the INTENSE EYE

Take your look to wow. Add EYES UP in Golden to the center of the top lid and blend with your brush. Add a touch to your inner corners and watch as your eyes catch the light for a look that lasts 24 hours, no transferring, smudging or creasing.

Add one more coat of BACK OF THE CAB Mascara for extra drama.

Gulsina's Toolkit

• EYES UP Creamy Kajal Longwear Liner in Jet Black

• EYES UP Creamy Kajal Longwear Liner in Copper

• EYES UP Creamy Kajal Longwear Liner in Golden

• BACK OF THE CAB Volumizing Longwear Tubing Mascara

Start with the EVERYDAY EYE

Using short, steady strokes, draw EYES UP in Jet Black along the upper waterline and then trace along the top lashline from corner to corner. Blend the color using the tapered brush to finish.

Slick your lashes with one coat of BACK OF THE CAB Mascara.

Build to get the ELEVATED EYE

Get ready for a metallic smoke show—all you need is EYES UP in Copper. Draw a thick line just above the black liner then diffuse the color to your crease using the tapered brush. Done.

Build to get the INTENSE EYE

Add extra smokiness to your eye look by tracing EYES UP in Copper along the lower lashes. Blend with the tapered brush. To add a highlight to open up your eyes, apply EYES UP in Golden in a V-shape at the inner corners of your eyes. Blend it with Copper using the brush or your ring finger. All drama, nothing severe for 24 hours of creaseless, lasting wear.

Add one more coat of BACK OF THE CAB Mascara for extra drama.